The task was to design a series of new ecological product packaging for Vallila Interior, a large textile company in Finland which is engaged in interior design projects and produces its own range of fabrics. Due to new material and waste regulations in the EU, the company needed to replace plastic in packaging with non-PVC alternatives.
The material used for Autumn Collection 2010 product packaging is carton, on which the familiar Vallila Interior look, Vallila Interior story in brief as well as necessary products details have been printed. The small hanger has been made from tightly pressured paper mass using custom moulds, and comes in two different sizes. The product price will remain the same though the design work has risen the value of the product.
Designed with Ilari Laitinen